{"unit_type": "constituency", "unit": "Reading Central", "slug": "reading-central", "latest_week": "2026-09-07", "latest": {"week": "2026-09-07", "incorporated": 20, "expected_trade": 8.1, "expected_trade_own": 8.1, "verified_sites": 1, "food_premises": 0, "no_site": 16, "checked": 20, "at_agent": 0, "property": 4, "operating_own": 16, "agent_share": 0.0, "property_share": 0.2, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, "baseline_52w_active": null, "series": [{"week": "2026-06-01", "incorporated": 34, "expected_trade": 13.4, "expected_trade_own": 13.4, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 3, "operating_own": 31, "agent_share": 0.0, "property_share": 0.088, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-06-08", "incorporated": 6, "expected_trade": 2.5, "expected_trade_own": 2.5, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, 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"verified_sites": 1, "food_premises": 0, "no_site": 16, "checked": 18, "at_agent": 0, "property": 2, "operating_own": 16, "agent_share": 0.0, "property_share": 0.111, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-09-07", "incorporated": 20, "expected_trade": 8.1, "expected_trade_own": 8.1, "verified_sites": 1, "food_premises": 0, "no_site": 16, "checked": 20, "at_agent": 0, "property": 4, "operating_own": 16, "agent_share": 0.0, "property_share": 0.2, "last_year_active": null, "last_year_on_register": null, "incomplete": false}], "recent": {"weeks": 8, "incorporated": 166, "verified_sites": 2, "food_premises": 0, "no_site": 32, "checked": 38}, "pcon_code": "E14001438", "region": "South East", "nation": "England", "councils": [{"name": "Reading", "share": 1.0}], "sectors": [{"sector": "Retail & wholesale", "n": 5, "share": 0.25, "prev_share": 0.245}, {"sector": "IT & media", "n": 4, "share": 0.2, "prev_share": 0.094}, {"sector": "Property", "n": 4, "share": 0.2, "prev_share": 0.094}, {"sector": "Other services", "n": 2, "share": 0.1, "prev_share": 0.042}, {"sector": "Education", "n": 2, "share": 0.1, "prev_share": 0.023}, {"sector": "Business support", "n": 2, "share": 0.1, "prev_share": 0.053}, {"sector": "Hospitality & food", "n": 1, "share": 0.05, "prev_share": 0.113}, {"sector": "Arts & leisure", "n": 0, "share": 0.0, "prev_share": 0.011}], "rising": [], "sectors_4w": [{"sector": "Retail & wholesale", "n": 19, "share": 0.229}, {"sector": "Property", "n": 11, "share": 0.133}, {"sector": "Hospitality & food", "n": 8, "share": 0.096}, {"sector": "IT & media", "n": 8, "share": 0.096}, {"sector": "Transport & logistics", "n": 6, "share": 0.072}, {"sector": "Professional services", "n": 5, "share": 0.06}, {"sector": "Business support", "n": 5, "share": 0.06}, {"sector": "Other services", "n": 4, "share": 0.048}], "bands": {"A": 2, "B": 6, "C": 5, "D": 3, "E": 4, "operating": 16, "scored": 20}, "companies": [], "examples": [{"name": "GREAT CLEANING LTD. LTD", "says": "Residential and commercial cleaning services", "sector": "Business support"}], "survival": {"n": 2398, "survived": 52.9, "traded": 35.3, "n_all": 2398, "agent_share": 0.0, "name": "Reading Central", "code": "E14001438", "nation": "England", "rank": 348, "of": 649, "region_figures": {"n": 148357, "survived": 56.7, "traded": 39.4, "n_all": 151258, "agent_share": 1.9}, "uk_figures": {"n": 1178421, "survived": 51.4, "traded": 35.1, "n_all": 1390138, "agent_share": 15.2}, "formed": ["2022-01", "2023-09"]}, "mp": {"name": "Matt Rodda", "party": "Labour", "member_id": 4654}, "fee_rise": {"code": "E14001438", "name": "Reading Central", "pre_formed": 461.0, "post_formed": 419.0, "pre_per_month": 115.2, "post_per_month": 104.8, "change_pct": -9.1, "pre_dead18_pct": 33.2, "post_dead18_pct": 29.8, "pre_traded_pct": 34.3, "post_traded_pct": 42.0, "pre_formed_all_addresses": 461.0, "post_formed_all_addresses": 419.0, "enough": true}, "four_weeks": {"n": 83, "agent": 0, "own": 83, "trade": 34, "agent_share": 0.0, "start": "2026-08-17", "end": "2026-09-13", "weeks": 4}}