{"unit_type": "constituency", "unit": "Southend East and Rochford", "slug": "southend-east-and-rochford", "latest_week": "2026-09-07", "latest": {"week": "2026-09-07", "incorporated": 26, "expected_trade": 10.9, "expected_trade_own": 10.9, "verified_sites": 0, "food_premises": 0, "no_site": 17, "checked": 26, "at_agent": 0, "property": 3, "operating_own": 23, "agent_share": 0.0, "property_share": 0.115, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, "baseline_52w_active": null, "series": [{"week": "2026-06-01", "incorporated": 28, "expected_trade": 12.1, "expected_trade_own": 12.1, "verified_sites": 0, "food_premises": 0, "no_site": 20, "checked": 28, "at_agent": 0, "property": 5, "operating_own": 23, "agent_share": 0.0, "property_share": 0.179, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-06-08", "incorporated": 9, "expected_trade": 4.2, "expected_trade_own": 4.2, "verified_sites": 0, "food_premises": 0, 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"prev_share": 0.128}, {"sector": "Manufacturing", "n": 3, "share": 0.115, "prev_share": 0.034}, {"sector": "IT & media", "n": 3, "share": 0.115, "prev_share": 0.086}, {"sector": "Property", "n": 3, "share": 0.115, "prev_share": 0.056}, {"sector": "Retail & wholesale", "n": 2, "share": 0.077, "prev_share": 0.18}, {"sector": "Education", "n": 2, "share": 0.077, "prev_share": 0.026}, {"sector": "Professional services", "n": 2, "share": 0.077, "prev_share": 0.128}, {"sector": "Health & social care", "n": 1, "share": 0.038, "prev_share": 0.026}], "rising": ["Hospitality & food"], "sectors_4w": [{"sector": "Retail & wholesale", "n": 15, "share": 0.161}, {"sector": "Hospitality & food", "n": 12, "share": 0.129}, {"sector": "Professional services", "n": 9, "share": 0.097}, {"sector": "Construction", "n": 9, "share": 0.097}, {"sector": "Business support", "n": 8, "share": 0.086}, {"sector": "Property", "n": 7, "share": 0.075}, {"sector": "Finance & insurance", "n": 7, "share": 0.075}, 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