{"unit_type": "constituency", "unit": "Stafford", "slug": "stafford", "latest_week": "2026-09-07", "latest": {"week": "2026-09-07", "incorporated": 9, "expected_trade": 3.8, "expected_trade_own": 3.8, "verified_sites": 1, "food_premises": 0, "no_site": 6, "checked": 9, "at_agent": 0, "property": 0, "operating_own": 9, "agent_share": 0.0, "property_share": 0.0, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, "baseline_52w_active": null, "series": [{"week": "2026-06-01", "incorporated": 10, "expected_trade": 4.2, "expected_trade_own": 4.2, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 1, "operating_own": 9, "agent_share": 0.0, "property_share": 0.1, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-06-08", "incorporated": 8, "expected_trade": 3.6, "expected_trade_own": 3.6, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 3, "operating_own": 5, "agent_share": 0.0, "property_share": 0.375, "last_year_active": null, "last_year_on_register": null, "incomplete": true}, {"week": "2026-06-15", "incorporated": 8, "expected_trade": 3.5, "expected_trade_own": 3.5, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 2, "operating_own": 6, "agent_share": 0.0, "property_share": 0.25, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-06-22", "incorporated": 13, "expected_trade": 5.6, "expected_trade_own": 5.6, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 3, "operating_own": 10, "agent_share": 0.0, "property_share": 0.231, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-06-29", "incorporated": 16, "expected_trade": 6.8, "expected_trade_own": 6.8, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 0, "operating_own": 16, "agent_share": 0.0, "property_share": 0.0, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-07-06", "incorporated": 9, "expected_trade": 3.9, "expected_trade_own": 3.9, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 3, "operating_own": 6, "agent_share": 0.0, "property_share": 0.333, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-07-13", "incorporated": 10, "expected_trade": 4.3, "expected_trade_own": 4.3, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 1, "operating_own": 9, "agent_share": 0.0, "property_share": 0.1, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-07-20", "incorporated": 9, "expected_trade": 3.7, "expected_trade_own": 3.7, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 2, "operating_own": 7, "agent_share": 0.0, "property_share": 0.222, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-07-27", "incorporated": 16, "expected_trade": 6.5, "expected_trade_own": 6.5, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 3, "operating_own": 13, "agent_share": 0.0, "property_share": 0.188, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-08-03", "incorporated": 10, "expected_trade": 4.4, "expected_trade_own": 4.4, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 3, "operating_own": 7, "agent_share": 0.0, "property_share": 0.3, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-08-10", "incorporated": 10, "expected_trade": 4.3, "expected_trade_own": 4.3, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 1, "operating_own": 9, "agent_share": 0.0, "property_share": 0.1, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-08-17", "incorporated": 12, "expected_trade": 4.8, "expected_trade_own": 4.8, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 2, "operating_own": 10, "agent_share": 0.0, "property_share": 0.167, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-08-24", "incorporated": 5, "expected_trade": 1.8, "expected_trade_own": 1.8, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 0, "operating_own": 5, "agent_share": 0.0, "property_share": 0.0, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-08-31", "incorporated": 9, "expected_trade": 3.6, "expected_trade_own": 3.6, "verified_sites": 0, "food_premises": 0, "no_site": 7, "checked": 8, "at_agent": 0, "property": 2, "operating_own": 7, "agent_share": 0.0, "property_share": 0.222, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-09-07", "incorporated": 9, "expected_trade": 3.8, "expected_trade_own": 3.8, "verified_sites": 1, "food_premises": 0, "no_site": 6, "checked": 9, "at_agent": 0, "property": 0, "operating_own": 9, "agent_share": 0.0, "property_share": 0.0, "last_year_active": null, "last_year_on_register": null, "incomplete": false}], "recent": {"weeks": 8, "incorporated": 80, "verified_sites": 1, "food_premises": 0, "no_site": 13, "checked": 17}, "pcon_code": "E14001513", "region": "West Midlands", "nation": "England", "councils": [{"name": "Stafford", "share": 0.911}, {"name": "Newcastle-under-Lyme", "share": 0.089}], "sectors": [{"sector": "Retail & wholesale", "n": 2, "share": 0.222, "prev_share": 0.165}, {"sector": "Hospitality & food", "n": 2, "share": 0.222, "prev_share": 0.11}, {"sector": "Health & social care", "n": 2, "share": 0.222, "prev_share": 0.055}, {"sector": "Professional services", "n": 2, "share": 0.222, "prev_share": 0.079}, {"sector": "Construction", "n": 1, "share": 0.111, "prev_share": 0.079}, {"sector": "Mining & quarrying", "n": 0, "share": 0.0, "prev_share": 0.008}, {"sector": "Arts & leisure", "n": 0, "share": 0.0, "prev_share": 0.031}, {"sector": "Other services", "n": 0, "share": 0.0, "prev_share": 0.031}], "rising": [], "sectors_4w": [{"sector": "Retail & wholesale", "n": 9, "share": 0.257}, {"sector": "IT & media", "n": 5, "share": 0.143}, {"sector": "Professional services", "n": 3, "share": 0.086}, {"sector": "Hospitality & food", "n": 3, "share": 0.086}, {"sector": "Property", "n": 3, "share": 0.086}, {"sector": "Business support", "n": 3, "share": 0.086}, {"sector": "Construction", "n": 3, "share": 0.086}, {"sector": "Transport & logistics", "n": 2, "share": 0.057}], "bands": {"A": 1, "B": 2, "C": 3, "D": 2, "E": 1, "operating": 9, "scored": 9}, "companies": [], "examples": [{"name": "BLENDED HAIR PRODUCTS LTD", "says": "Hair care products for barbers and styling", "sector": "Retail & wholesale"}], "survival": {"n": 1081, "survived": 53.9, "traded": 36.4, "n_all": 1081, "agent_share": 0.0, "name": "Stafford", "code": "E14001513", "nation": "England", "rank": 323, "of": 649, "region_figures": {"n": 110449, "survived": 46.5, "traded": 31.1, "n_all": 121848, "agent_share": 9.4}, "uk_figures": {"n": 1178421, "survived": 51.4, "traded": 35.1, "n_all": 1390138, "agent_share": 15.2}, "formed": ["2022-01", "2023-09"]}, "mp": {"name": "Leigh Ingham", "party": "Labour", "member_id": 5290}, "fee_rise": {"code": "E14001513", "name": "Stafford", "pre_formed": 221.0, "post_formed": 161.0, "pre_per_month": 55.2, "post_per_month": 40.2, "change_pct": -27.1, "pre_dead18_pct": 25.8, "post_dead18_pct": 21.7, "pre_traded_pct": 33.0, "post_traded_pct": 56.5, "pre_formed_all_addresses": 221.0, "post_formed_all_addresses": 161.0, "enough": false}, "four_weeks": {"n": 35, "agent": 0, "own": 35, "trade": 14, "agent_share": 0.0, "start": "2026-08-17", "end": "2026-09-13", "weeks": 4}}