{"unit_type": "constituency", "unit": "Wirral West", "slug": "wirral-west", "latest_week": "2026-09-07", "latest": {"week": "2026-09-07", "incorporated": 8, "expected_trade": 3.0, "expected_trade_own": 3.0, "verified_sites": 2, "food_premises": 1, "no_site": 2, "checked": 8, "at_agent": 0, "property": 1, "operating_own": 6, "agent_share": 0.0, "property_share": 0.125, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, "baseline_52w_active": null, "series": [{"week": "2026-06-01", "incorporated": 15, "expected_trade": 6.9, "expected_trade_own": 6.9, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 4, "operating_own": 11, "agent_share": 0.0, "property_share": 0.267, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-06-08", "incorporated": 13, "expected_trade": 5.6, "expected_trade_own": 5.6, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 3, "operating_own": 10, "agent_share": 0.0, "property_share": 0.231, "last_year_active": null, "last_year_on_register": null, "incomplete": true}, {"week": "2026-06-15", "incorporated": 13, "expected_trade": 5.9, "expected_trade_own": 5.9, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 1, "operating_own": 12, "agent_share": 0.0, "property_share": 0.077, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-06-22", "incorporated": 8, "expected_trade": 3.8, "expected_trade_own": 3.8, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 0, "operating_own": 8, "agent_share": 0.0, "property_share": 0.0, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-06-29", "incorporated": 25, "expected_trade": 10.5, "expected_trade_own": 10.5, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 3, "operating_own": 22, "agent_share": 0.0, "property_share": 0.12, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-07-06", "incorporated": 7, "expected_trade": 3.1, "expected_trade_own": 3.1, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 2, "operating_own": 5, "agent_share": 0.0, "property_share": 0.286, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-07-13", "incorporated": 17, "expected_trade": 8.2, "expected_trade_own": 8.2, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 2, "operating_own": 15, "agent_share": 0.0, "property_share": 0.118, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-07-20", "incorporated": 7, "expected_trade": 2.5, "expected_trade_own": 2.5, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 0, "operating_own": 7, "agent_share": 0.0, "property_share": 0.0, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-07-27", "incorporated": 15, "expected_trade": 6.8, "expected_trade_own": 6.8, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 3, "operating_own": 12, "agent_share": 0.0, "property_share": 0.2, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-08-03", "incorporated": 15, "expected_trade": 6.7, "expected_trade_own": 6.7, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 1, "operating_own": 14, "agent_share": 0.0, "property_share": 0.067, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-08-10", "incorporated": 12, "expected_trade": 5.3, "expected_trade_own": 5.3, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 2, "operating_own": 10, "agent_share": 0.0, "property_share": 0.167, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-08-17", "incorporated": 12, "expected_trade": 5.6, "expected_trade_own": 5.6, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 4, "operating_own": 8, "agent_share": 0.0, "property_share": 0.333, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-08-24", "incorporated": 11, "expected_trade": 4.9, "expected_trade_own": 4.9, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 3, "operating_own": 8, "agent_share": 0.0, "property_share": 0.273, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-08-31", "incorporated": 13, "expected_trade": 5.1, "expected_trade_own": 5.1, "verified_sites": 1, "food_premises": 0, "no_site": 7, "checked": 12, "at_agent": 0, "property": 4, "operating_own": 9, "agent_share": 0.0, "property_share": 0.308, "last_year_active": null, "last_year_on_register": null, "incomplete": false}, {"week": "2026-09-07", "incorporated": 8, "expected_trade": 3.0, "expected_trade_own": 3.0, "verified_sites": 2, "food_premises": 1, "no_site": 2, "checked": 8, "at_agent": 0, "property": 1, "operating_own": 6, "agent_share": 0.0, "property_share": 0.125, "last_year_active": null, "last_year_on_register": null, "incomplete": false}], "recent": {"weeks": 8, "incorporated": 93, "verified_sites": 3, "food_premises": 1, "no_site": 9, "checked": 20}, "pcon_code": "E14001589", "region": "North West", "nation": "England", "councils": [{"name": "Wirral", "share": 1.0}], "sectors": [{"sector": "Retail & wholesale", "n": 2, "share": 0.25, "prev_share": 0.11}, {"sector": "Arts & leisure", "n": 1, "share": 0.125, "prev_share": 0.039}, {"sector": "Other services", "n": 1, "share": 0.125, "prev_share": 0.045}, {"sector": "Professional services", "n": 1, "share": 0.125, "prev_share": 0.129}, {"sector": "IT & media", "n": 1, "share": 0.125, "prev_share": 0.103}, {"sector": "Property", "n": 1, "share": 0.125, "prev_share": 0.129}, {"sector": "Dormant / no activity", "n": 1, "share": 0.125, "prev_share": 0.0}, {"sector": "Hospitality & food", "n": 0, "share": 0.0, "prev_share": 0.09}], "rising": [], "sectors_4w": [{"sector": "Retail & wholesale", "n": 10, "share": 0.227}, {"sector": "Property", "n": 9, "share": 0.205}, {"sector": "Professional services", "n": 5, "share": 0.114}, {"sector": "IT & media", "n": 4, "share": 0.091}, {"sector": "Arts & leisure", "n": 3, "share": 0.068}, {"sector": "Finance & insurance", "n": 3, "share": 0.068}, {"sector": "Business support", "n": 3, "share": 0.068}, {"sector": "Other services", "n": 2, "share": 0.045}], "bands": {"A": 2, "B": 3, "C": 1, "D": 1, "E": 1, "operating": 5, "scored": 8}, "companies": [], "examples": [{"name": "THE BLUE BARBER LTD", "says": "Barber shop offering haircuts and styling services", "sector": "Other services"}, {"name": "BROMBOROUGH GOLF CLUB LIMITED", "says": "Golf club in Wirral offering 18-hole parkland course, membership, visitor tee bookings, and clubhouse facilities", "sector": "Arts & leisure"}], "survival": {"n": 1106, "survived": 62.5, "traded": 46.4, "n_all": 1106, "agent_share": 0.0, "name": "Wirral West", "code": "E14001589", "nation": "England", "rank": 73, "of": 649, "region_figures": {"n": 134896, "survived": 49.2, "traded": 33.3, "n_all": 145277, "agent_share": 7.1}, "uk_figures": {"n": 1178421, "survived": 51.4, "traded": 35.1, "n_all": 1390138, "agent_share": 15.2}, "formed": ["2022-01", "2023-09"]}, "mp": {"name": "Matthew Patrick", "party": "Labour", "member_id": 5162}, "fee_rise": {"code": "E14001589", "name": "Wirral West", "pre_formed": 213.0, "post_formed": 200.0, "pre_per_month": 53.2, "post_per_month": 50.0, "change_pct": -6.1, "pre_dead18_pct": 23.5, "post_dead18_pct": 24.5, "pre_traded_pct": 49.3, "post_traded_pct": 55.0, "pre_formed_all_addresses": 213.0, "post_formed_all_addresses": 200.0, "enough": false}, "four_weeks": {"n": 44, "agent": 0, "own": 44, "trade": 19, "agent_share": 0.0, "start": "2026-08-17", "end": "2026-09-13", "weeks": 4}}