{"unit_type": "la", "unit": "Reading", "slug": "reading", "latest_week": "2026-09-07", "latest": {"week": "2026-09-07", "incorporated": 25, "expected_trade": 8.6, "verified_sites": 2, "food_premises": 0, "no_site": 19, "checked": 25, "at_agent": 0, "property": 4, "operating_own": 21, "agent_share": 0.0, "property_share": 0.16, "last_year_active": 36, "incomplete": false}, "baseline_52w_active": 30.8, "series": [{"week": "2026-06-01", "incorporated": 45, "expected_trade": 15.6, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 4, "operating_own": 41, "agent_share": 0.0, "property_share": 0.089, "last_year_active": 32, "incomplete": false}, {"week": "2026-06-08", "incorporated": 7, "expected_trade": 2.5, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 0, "operating_own": 7, "agent_share": 0.0, "property_share": 0.0, "last_year_active": 35, "incomplete": true}, {"week": "2026-06-15", "incorporated": 41, "expected_trade": 14.0, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 5, "operating_own": 36, "agent_share": 0.0, "property_share": 0.122, "last_year_active": 34, "incomplete": false}, {"week": "2026-06-22", "incorporated": 35, "expected_trade": 12.0, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 4, "operating_own": 31, "agent_share": 0.0, "property_share": 0.114, "last_year_active": 34, "incomplete": false}, {"week": "2026-06-29", "incorporated": 31, "expected_trade": 10.3, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 1, "operating_own": 30, "agent_share": 0.0, "property_share": 0.032, "last_year_active": 33, "incomplete": false}, {"week": "2026-07-06", "incorporated": 33, "expected_trade": 10.6, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 2, "operating_own": 31, "agent_share": 0.0, "property_share": 0.061, "last_year_active": 43, "incomplete": false}, {"week": "2026-07-13", "incorporated": 38, "expected_trade": 12.8, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 4, "operating_own": 32, "agent_share": 0.0, "property_share": 0.105, "last_year_active": 39, "incomplete": false}, {"week": "2026-07-20", "incorporated": 36, "expected_trade": 12.5, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 4, "operating_own": 32, "agent_share": 0.0, "property_share": 0.111, "last_year_active": 37, "incomplete": false}, {"week": "2026-07-27", "incorporated": 31, "expected_trade": 11.7, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 5, "operating_own": 26, "agent_share": 0.0, "property_share": 0.161, "last_year_active": 30, "incomplete": false}, {"week": "2026-08-03", "incorporated": 23, "expected_trade": 7.2, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 1, "operating_own": 22, "agent_share": 0.0, "property_share": 0.043, "last_year_active": 29, "incomplete": false}, {"week": "2026-08-10", "incorporated": 31, "expected_trade": 10.8, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 6, "operating_own": 25, "agent_share": 0.0, "property_share": 0.194, "last_year_active": 33, "incomplete": false}, {"week": "2026-08-17", "incorporated": 25, "expected_trade": 7.9, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 0, "operating_own": 25, "agent_share": 0.0, "property_share": 0.0, "last_year_active": 30, "incomplete": false}, {"week": "2026-08-24", "incorporated": 33, "expected_trade": 12.0, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 6, "operating_own": 27, "agent_share": 0.0, "property_share": 0.182, "last_year_active": 29, "incomplete": false}, {"week": "2026-08-31", "incorporated": 27, "expected_trade": 9.6, "verified_sites": 1, "food_premises": 0, "no_site": 24, "checked": 27, "at_agent": 0, "property": 3, "operating_own": 24, "agent_share": 0.0, "property_share": 0.111, "last_year_active": 32, "incomplete": false}, {"week": "2026-09-07", "incorporated": 25, "expected_trade": 8.6, "verified_sites": 2, "food_premises": 0, "no_site": 19, "checked": 25, "at_agent": 0, "property": 4, "operating_own": 21, "agent_share": 0.0, "property_share": 0.16, "last_year_active": 36, "incomplete": false}], "recent": {"weeks": 8, "incorporated": 231, "verified_sites": 3, "food_premises": 0, "no_site": 43, "checked": 52}, "region": "South East", "la_code": "E06000038", "sectors": [{"sector": "Retail & wholesale", "n": 8, "share": 0.32, "prev_share": 0.247}, {"sector": "IT & media", "n": 5, "share": 0.2, "prev_share": 0.096}, {"sector": "Property", "n": 4, "share": 0.16, "prev_share": 0.089}, {"sector": "Other services", "n": 2, "share": 0.08, "prev_share": 0.034}, {"sector": "Business support", "n": 2, "share": 0.08, "prev_share": 0.068}, {"sector": "Education", "n": 2, "share": 0.08, "prev_share": 0.021}, {"sector": "Hospitality & food", "n": 1, "share": 0.04, "prev_share": 0.102}, {"sector": "Construction", "n": 1, "share": 0.04, "prev_share": 0.078}], "rising": ["IT & media", "Retail & wholesale"], "bands": {"A": 3, "B": 7, "C": 6, "D": 4, "E": 5, "operating": 21, "scored": 25}, "companies": [{"name": "BREMLIO LTD", "number": "17444792", "date": "2026-09-07", "sector": "IT & media", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "CASA CULTURAL READING CIC", "number": "17442173", "date": "2026-09-07", "sector": "Education", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "SARDASHT STORE LTD", "number": "17445069", "date": "2026-09-07", "sector": "Retail & wholesale", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "LAY IN DEAL LTD", "number": "17443641", "date": "2026-09-07", "sector": "Property", "site": false, "food": false, "agent": false, "property": true, "no_site": true}, {"name": "CUBICOND LTD", "number": "17442731", "date": "2026-09-07", "sector": "Retail & wholesale", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "ZETTA SYSTEMS LIMITED", "number": "17444832", "date": "2026-09-07", "sector": "IT & media", "site": false, "food": false, "agent": false, "property": false, "no_site": false}, {"name": "APEX UK DIRECT LTD", "number": "17447358", "date": "2026-09-08", "sector": "Retail & wholesale", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "INVERO GROUP TECHNOLOGIES LTD", "number": "17446821", "date": "2026-09-08", "sector": "IT & media", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "GREAT CLEANING LTD. LTD", "number": "17445439", "date": "2026-09-08", "sector": "Business support", "site": true, "food": false, "agent": false, "property": false, "no_site": false}, {"name": "VICTOR HEIGHTS LIMITED", "number": "17446200", "date": "2026-09-08", "sector": "Property", "site": false, "food": false, "agent": false, "property": true, "no_site": true}, {"name": "VORELLE WIGS LIMITED", "number": "17445384", "date": "2026-09-08", "sector": "Retail & wholesale", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "AJ WAITE BUILDERS LIMITED", "number": "17446489", "date": "2026-09-08", "sector": "Construction", "site": true, "food": false, "agent": false, "property": false, "no_site": false}, {"name": "IDA'S HAIRDRESSER LTD", "number": "17449179", "date": "2026-09-09", "sector": "Other services", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "MIROK CATERING LTD", "number": "17450600", "date": "2026-09-09", "sector": "Hospitality & food", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "ALTERNATE ESTATES LIMITED", "number": "17448708", "date": "2026-09-09", "sector": "Property", "site": false, "food": false, "agent": false, "property": true, "no_site": true}, {"name": "KINGDOM MOTORS & SERVICES LTD", "number": "17450055", "date": "2026-09-09", "sector": "Business support", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "THE RESET COLLECTIVE LTD", "number": "17451554", "date": "2026-09-10", "sector": "Other services", "site": false, "food": false, "agent": false, "property": false, "no_site": false}, {"name": "WONDERS OF WEAVING LTD", "number": "17452071", "date": "2026-09-10", "sector": "Retail & wholesale", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "ALT AI TECH LTD", "number": "17451514", "date": "2026-09-10", "sector": "IT & media", "site": false, "food": false, "agent": false, "property": false, "no_site": false}, {"name": "AIZWA LTD", "number": "17453694", "date": "2026-09-11", "sector": "Retail & wholesale", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "SELLSTON LTD", "number": "17452250", "date": "2026-09-11", "sector": "Retail & wholesale", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "HOUSE OF MEESHA LTD", "number": "17453501", "date": "2026-09-11", "sector": "Retail & wholesale", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "AB&JB LIMITED", "number": "17455539", "date": "2026-09-13", "sector": "Property", "site": false, "food": false, "agent": false, "property": true, "no_site": true}, {"name": "DAKK LTD", "number": "17455542", "date": "2026-09-13", "sector": "Education", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "UNICONVO LIMITED", "number": "17455301", "date": "2026-09-13", "sector": "IT & media", "site": false, "food": false, "agent": false, "property": false, "no_site": false}], "examples": [{"name": "GREAT CLEANING LTD. LTD", "says": "Residential and commercial cleaning services", "sector": "Business support"}, {"name": "AJ WAITE BUILDERS LIMITED", "says": "Building services including house builds, extensions, and brickwork", "sector": "Construction"}]}