{"unit_type": "la", "unit": "Staffordshire Moorlands", "slug": "staffordshire-moorlands", "latest_week": "2026-09-07", "latest": {"week": "2026-09-07", "incorporated": 12, "expected_trade": 4.5, "verified_sites": 0, "food_premises": 0, "no_site": 11, "checked": 12, "at_agent": 0, "property": 1, "operating_own": 11, "agent_share": 0.0, "property_share": 0.083, "last_year_active": 12, "incomplete": false}, "baseline_52w_active": 8.3, "series": [{"week": "2026-06-01", "incorporated": 10, "expected_trade": 3.4, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 1, "operating_own": 9, "agent_share": 0.0, "property_share": 0.1, "last_year_active": 7, "incomplete": false}, {"week": "2026-06-08", "incorporated": 1, "expected_trade": 0.2, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 0, "operating_own": 1, "agent_share": 0.0, "property_share": 0.0, "last_year_active": 11, "incomplete": true}, {"week": "2026-06-15", "incorporated": 8, "expected_trade": 3.4, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 3, "operating_own": 5, "agent_share": 0.0, "property_share": 0.375, "last_year_active": 10, "incomplete": false}, {"week": "2026-06-22", "incorporated": 10, "expected_trade": 3.5, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 1, "operating_own": 9, "agent_share": 0.0, "property_share": 0.1, "last_year_active": 9, "incomplete": false}, {"week": "2026-06-29", "incorporated": 11, "expected_trade": 4.2, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 3, "operating_own": 8, "agent_share": 0.0, "property_share": 0.273, "last_year_active": 9, "incomplete": false}, {"week": "2026-07-06", "incorporated": 11, "expected_trade": 3.4, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 1, "operating_own": 10, "agent_share": 0.0, "property_share": 0.091, "last_year_active": 3, "incomplete": false}, {"week": "2026-07-13", "incorporated": 6, "expected_trade": 2.1, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 0, "operating_own": 6, "agent_share": 0.0, "property_share": 0.0, "last_year_active": 9, "incomplete": false}, {"week": "2026-07-20", "incorporated": 14, "expected_trade": 4.7, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 2, "operating_own": 12, "agent_share": 0.0, "property_share": 0.143, "last_year_active": 7, "incomplete": false}, {"week": "2026-07-27", "incorporated": 7, "expected_trade": 2.5, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 1, "operating_own": 6, "agent_share": 0.0, "property_share": 0.143, "last_year_active": 14, "incomplete": false}, {"week": "2026-08-03", "incorporated": 9, "expected_trade": 3.4, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 1, "operating_own": 8, "agent_share": 0.0, "property_share": 0.111, "last_year_active": 5, "incomplete": false}, {"week": "2026-08-10", "incorporated": 9, "expected_trade": 3.2, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 2, "operating_own": 7, "agent_share": 0.0, "property_share": 0.222, "last_year_active": 7, "incomplete": false}, {"week": "2026-08-17", "incorporated": 5, "expected_trade": 1.7, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 1, "operating_own": 4, "agent_share": 0.0, "property_share": 0.2, "last_year_active": 8, "incomplete": false}, {"week": "2026-08-24", "incorporated": 9, "expected_trade": 3.0, "verified_sites": 0, "food_premises": 0, "no_site": 0, "checked": 0, "at_agent": 0, "property": 1, "operating_own": 8, "agent_share": 0.0, "property_share": 0.111, "last_year_active": 9, "incomplete": false}, {"week": "2026-08-31", "incorporated": 3, "expected_trade": 1.0, "verified_sites": 0, "food_premises": 0, "no_site": 3, "checked": 3, "at_agent": 0, "property": 0, "operating_own": 3, "agent_share": 0.0, "property_share": 0.0, "last_year_active": 8, "incomplete": false}, {"week": "2026-09-07", "incorporated": 12, "expected_trade": 4.5, "verified_sites": 0, "food_premises": 0, "no_site": 11, "checked": 12, "at_agent": 0, "property": 1, "operating_own": 11, "agent_share": 0.0, "property_share": 0.083, "last_year_active": 12, "incomplete": false}], "recent": {"weeks": 8, "incorporated": 68, "verified_sites": 0, "food_premises": 0, "no_site": 14, "checked": 15}, "region": "West Midlands", "la_code": "E07000198", "sectors": [{"sector": "Hospitality & food", "n": 3, "share": 0.25, "prev_share": 0.069}, {"sector": "IT & media", "n": 2, "share": 0.167, "prev_share": 0.098}, {"sector": "Other services", "n": 2, "share": 0.167, "prev_share": 0.029}, {"sector": "Professional services", "n": 2, "share": 0.167, "prev_share": 0.029}, {"sector": "Property", "n": 1, "share": 0.083, "prev_share": 0.108}, {"sector": "Construction", "n": 1, "share": 0.083, "prev_share": 0.127}, {"sector": "Retail & wholesale", "n": 1, "share": 0.083, "prev_share": 0.216}, {"sector": "Finance & insurance", "n": 0, "share": 0.0, "prev_share": 0.049}], "rising": [], "bands": {"A": 0, "B": 2, "C": 4, "D": 4, "E": 2, "operating": 10, "scored": 12}, "companies": [{"name": "FINDLY GROUP LTD", "number": "17443452", "date": "2026-09-07", "sector": "Professional services", "site": false, "food": false, "agent": false, "property": false, "no_site": false}, {"name": "BOTTLECAP LTD", "number": "17444403", "date": "2026-09-07", "sector": "IT & media", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "POPYS FAMILY MOTORS LTD", "number": "17444924", "date": "2026-09-07", "sector": "Retail & wholesale", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "VICTORIA COURT ASHBOURNE LIMITED", "number": "17447267", "date": "2026-09-08", "sector": "Property", "site": false, "food": false, "agent": false, "property": true, "no_site": true}, {"name": "VENTARIOM UK LIMITED", "number": "17445882", "date": "2026-09-08", "sector": "Professional services", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "XCR CROSS COUNTY RADIO CIC", "number": "17446420", "date": "2026-09-08", "sector": "IT & media", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "VESTA TRAINING SERVICES LIMITED", "number": "17445340", "date": "2026-09-08", "sector": "Other services", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "PARISA LTD", "number": "17447247", "date": "2026-09-08", "sector": "Other services", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "MD CONSTRUCTION (2026) LIMITED", "number": "17452120", "date": "2026-09-10", "sector": "Construction", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "APOS CAFE LTD", "number": "17451707", "date": "2026-09-10", "sector": "Hospitality & food", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "SALT LEISURE GRIMSBY LTD", "number": "17453038", "date": "2026-09-11", "sector": "Hospitality & food", "site": false, "food": false, "agent": false, "property": false, "no_site": true}, {"name": "ADENLIYA LTD", "number": "17454874", "date": "2026-09-11", "sector": "Hospitality & food", "site": false, "food": false, "agent": false, "property": false, "no_site": true}], "examples": []}