New-company lists compared: which one tells you who'll last
Every provider here starts from the same public register. The difference is what they do with it: we rank every new company by how likely it is to trade and to last, and we publish how well that works. Last week 15,020 companies were incorporated in the UK, and every source here starts from that same register.
Measured on 20,000 real companies that our model had never seen, followed for three years, including the ones that closed. How we know
Against the newer services at £29 a month
Three services charge the same £29 a month as our council list. What each one offers is taken from its own website on 2 October 2026 (NewCoFeed · Launch Register · Leadistry); corrections to hello@salenovo.com.
| Salenovo | NewCoFeed | Launch Register | Leadistry | |
|---|---|---|---|---|
| What it is | A weekly workbook for your council: every new company ranked by how likely it is to trade, the ones you can reach today, accounts due and what changed | Email alerts of newly registered companies, filtered by sector and town, and a list you can search | Digests of new limited companies, filtered by postcode area, sector and company type, in Excel and CSV | A daily feed of UK companies, each with a website, a checked email and a dated reason to get in touch |
| How often | Every Monday, per council | Every weekday morning; a company usually appears within a day of registering | Daily or weekly | Each morning, as filings reach the register |
| New companies | Every one, from the week it registers, including those with no contact details yet | Every one matching your filters | Every one matching your filters | Held back until the company has a website and an email it can be reached on |
| Says which new companies will trade? | Yes. Every company is ranked A to E, with the held-out results published on the Method page | No ranking. It flags formation-agent addresses, catch-all SIC codes and single-director companies | No. It says it doesn't score companies or guess at intent | No ranking stated |
| Contact details | Where the company has published one: its website, a generic business mailbox, a contact page, or a landline or 03 number with where it came from. Most companies have none in their first weeks, so the rest are ranked for post | None: company-level register data, no phone numbers or email addresses | None: official records only, no phone numbers or personal email addresses | A website matched to the company and an email checked as theirs, on every row |
| Accounts due | For accountants: companies with accounts due about twelve weeks out that aren't registered at an accountant's address | Not stated | Not stated | Yes: deadlines watched 90 days ahead, and companies with no accountant on record or a recent change |
| What changed for established companies | Chosen per trade, with the reason: first staff, a move away from an accountant's address, a public contract won, a new owner and more | Not stated | Not stated | Dated reasons to get in touch, read from filings |
| Director names | Never included | Not collected | Not stated | Included where the public record has one |
| Accuracy published? | Yes: method, held-out results and three-year survival by band | No | No | No |
| Price | £29 a month per council (founding price, fixed for 12 months), or £290 a year; £99 a month for a region, £249 for the UK | Free (the last 7 days, five matches an alert); Pro £29 a month (up to 100 an alert, CSV export) | £29 a month, cancel any time; a free sample | £29 a month for 900 leads, £69 for 2,400, £139 for 6,000; 25 leads free to try |
Where they're ahead. All three deliver daily; our list comes on Mondays. NewCoFeed has a free tier. Leadistry puts a checked email on every row, which we can't, because most companies don't publish one in their first weeks: it gets there by leaving those companies out until they can be reached.
Where we're different. A measured chance that each new company becomes a trading business, published with how accurate it was on companies the model hadn't seen. The established companies at a moment that usually means buying, chosen for your trade. Accounts due for accountants (Leadistry watches filing deadlines too). And no personal data: NewCoFeed and Launch Register hold none either, while Leadistry names directors.
Salenovo's column describes the product as offered today. Prices are as shown on each provider's site on 2 October 2026 and may have changed.
Against the established providers
Selectabase, Endole and Mobunti have each been selling company data for years. What each one offers is taken from its own website on 19 September 2026; corrections to hello@salenovo.com.
| Salenovo | Selectabase | Endole | Mobunti | |
|---|---|---|---|---|
| What it is | A weekly workbook for your council: every new company ranked by how likely it is to trade, the ones you can reach today, accounts due and what changed | A monthly file of last month's new companies, by the areas and sectors you choose | A company-data platform: credit reports, company records and contacts, with new incorporations as one feature | New-company records bought by the record, as a one-off export or on a daily, weekly or four-weekly delivery |
| How often | Every Monday, per council; a daily top-band alert is on the roadmap for regional and national plans | Monthly, by the 5th, covering the previous month | Daily updates | Daily, weekly, four-weekly or one-off |
| Says which new companies will trade? | Yes. Every company is ranked A to E, with the held-out results published on the Method page | No | No ranking of new companies stated | No |
| Contact details for new companies | Where the company has published one: its website, a generic business mailbox, a contact page, or a landline or 03 number with where it came from. Most companies have none in their first weeks, so the rest are ranked for post | None. Company, registered address and SIC codes | Contact data is offered across the platform; not stated for new companies | None. It says no emails or phones are available for new companies |
| Formation-agent and virtual addresses | Flagged on every row, and the counts on our free pages are for companies at their own address | Can be excluded | Not stated | Mail-forwarding addresses excluded |
| Director names | Never included | Not included | Not stated for this feature | Included |
| Accuracy published? | Yes: method, held-out results and three-year survival by band | No | No | No |
| Free to look at | Every council's weekly figures, free on this site; 14 days free on the ranked list | No | No | No |
| Price | £29 a month per council (founding price, fixed for 12 months), or £290 a year; £99 a month for a region, £249 for the UK | Quote, by area and sectors | £39 a month, or £25 a month billed yearly (1,000 export rows a month) | 15p plus VAT a record, with bulk discounts |
| Contract | Monthly or annual, cancel any time | Cancel any time | Monthly or yearly | Pay as you go |
Prices are as shown on each provider's site on 19 September 2026 and may have changed.
They're all useful products, and for some buyers one of the others is the right choice. The differences that matter for finding clients are three: whether anyone has judged which new companies will actually trade and last, whether there's a contact route that's been checked against the company, and whether the list carries personal data you then have to look after. We answer yes, yes and no.
Which one is right for you
Selectabase
A monthly postal campaign to last month's new companies, where a spreadsheet of names and registered addresses is exactly what you need.
Endole
A firm that wants one subscription for company checks and credit reports on established businesses, and treats new companies as a side view.
Mobunti
A one-off or occasional pull of new-company records, paid by the record, with director names included.
NewCoFeed
A firm that wants every new company in its sector or town the morning after it registers, and will find the contacts itself. The free tier is enough to try it.
Launch Register
Anyone who wants a tidy daily or weekly file of new companies by postcode and sector, with nothing added to the register's own facts.
Leadistry
A firm that wants an email address on every row and doesn't mind waiting until a company can be reached, with director names included.
Salenovo
A local firm that wants fewer, better leads: the new companies in its council most likely to trade and to last, the established ones at a moment that usually means buying, and the evidence published before it pays.
Questions
Who's on this page?
The established providers with customers, each trading for years, checked on 19 September 2026, and three newer services at the same £29 a month as our council list, checked on 2 October 2026. We've left out services whose operator we couldn't identify or whose claims we couldn't check. If you think one is missing, email hello@salenovo.com.
Why not just use a list of every new company?
You can, and for a team with time to sift it that works. Most new companies never trade, though, and about half are gone within three years. The part a raw list can't give you is which ones will last. That's the layer we add. The register itself is free from Companies House.
What is the cheapest source of newly incorporated UK companies?
Companies House itself is free: its advanced search lists companies by incorporation date and postcode. NewCoFeed has a free tier that emails five matches a morning. Our Formation Index pages are free for every council and show each week's figures. The ranked list is £29 a month per council, the same as NewCoFeed's Pro plan, Launch Register and Leadistry's first plan.
Which source gives email addresses for new companies?
Companies House holds a registered email for every company but doesn't publish it. Leadistry delivers a company only once it has an email checked as the company's, so a brand-new company reaches you later or not at all. NewCoFeed, Launch Register, Selectabase and Mobunti don't supply contact details for new companies. We supply the generic business email shown on the company's own website, checked as that company's, for the companies that have one, and say so on every row.
Why doesn't Salenovo include director names?
Because most people buying new-company leads are regulated firms, and holding directors' personal data for marketing brings data-protection duties the buyer then carries. A checked generic business email reaches the same person without that.
How did you check these figures?
Every claim about another provider was taken from that provider's own public website, on 19 September 2026 for Selectabase, Endole and Mobunti and on 2 October 2026 for NewCoFeed, Launch Register and Leadistry, and is quoted or paraphrased closely. If something is out of date or wrong, email hello@salenovo.com and we'll correct it.