New businesses that don't have a website yet
How do I find newly formed companies that need a website? Most new companies have no website when they're formed, and a large share of the ones that will trade still have none a month later.
Measured on 20,000 real companies that our model had never seen, followed for three years, including the ones that closed. How we know
Salenovo checks every new company's name as a domain and crawls the ones that resolve, so it knows which likely traders have no site, a parked page or a placeholder (the ones who need you) and which already have one.
What you get
The gap is the lead
Of the 15,020 companies formed last week, 10,043 of the 15,019 checked so far have no resolving domain at all. Filter to the ones likely to trade and you have a list of businesses that will need a site, a logo and a Google listing within weeks.
Placeholder and parked pages too
A 'coming soon' page or a registrar's parking page is a business that has bought the domain and stalled. We detect both.
Sector and location
A café in Colchester, a builder in Bolton: filter by what they do and where, and write something that shows you looked.
Re-checked as they grow
Companies are re-checked at 7, 14, 28 and 56 days, so you see the ones that still have nothing after the first rush.
What one build is worth
A first website and brand for a new business is £1,500 to £5,000 of work, then hosting, a Google Business listing and the first campaign every month after. One build a quarter pays for the list many times over.
Why a ranked lead is worth more than a raw one
Half of new companies don't last, and most never trade. Of the 1,178,421 companies formed in the UK at their own address between January 2022 and September 2023, 49% were no longer on the register three years later and only 35% had ever filed trading accounts. That's the Business Survival Index, council by council. A list of every new company is mostly companies that will never trade, and half of it will be gone within three years.
We tested it. We took 20,000 companies formed in 2022 and 2023, ranked them with a model that had never seen them, and followed every one for three years, including the ones that closed. 89% of the new companies we ranked highest were still registered three years later. For all new companies it was 49%, and for the ones we ranked lowest 27%. Over those three years a company we ranked highest spent 27 months trading. The average new company spent 12. That's 2.3 times the value per lead. See the full comparison, and what it's worth to you.
Why 49% here and 51% in the Business Survival Index: this test is a random sample of every company formed in 2022 and 2023, including those registered at formation agents' addresses, which close more often. The index counts companies at their own address only. Both are measured the same way, three years after each company was formed.
Salenovo's score is built on outcomes like these: companies followed from the day they were formed to whether they went on to trade. Tested on companies it had never seen, the top band (A) went on to trade 67% of the time and the bottom band (E) 15% (method and held-out results). So the top of each week's list is the companies most likely to be trading next year and the year after: clients who need their accounts done every year, not a name that's gone by the time you call.
A worked example: Chelmsford
Chelmsford last week: 35 incorporated, about 15 expected to trade; over the last 8 weeks, only 19 of 283 new companies have a verified website. The rest are the opportunity. See the Chelmsford page, see a real week's list, or compare any area.
Against what you do today
| Raw register dump | Companies House by hand | Salenovo | |
|---|---|---|---|
| What arrives | Every incorporation; no idea who has a site | Names, then check each domain yourself | Likely traders with 'no site / parked / placeholder / live' already established |
| Time to qualify | Minutes per company | Minutes per company | Done before the list reaches you |
| When you hear | Daily dump | Ad hoc | Weekly, and at 30/90/180 days |
Business-to-business email to a limited company or LLP is permitted under PECR without prior consent, provided you say who you are and offer an opt-out. Every row says where the address came from. No director names, no home addresses.
Your first week
- Monday: the digest arrives, ranked A to E, with 'no website yet', 'parked' or 'placeholder' already established for each company.
- Take the A and B operating businesses with nothing live: the ones that will need a site within weeks.
- Search the name yourself for a minute so your first line says what you found (nothing; a Facebook page; a parked domain).
- Email the generic mailbox where there's one, or write to the premises, with one offer: a one-page site by a date at a price.
- Log replies; the same companies are re-checked at 7, 14, 28 and 56 days, so you also see which ones still have nothing.
Two short messages that work (an email and a letter) and the one line that matters for your trade are on the templates page.
Questions
How do you know a new company has no website?
We check the company's name as a .co.uk, .com and .uk domain. If none resolves, it has no name-matching site. If one resolves we fetch it and classify it as live, placeholder, parked or someone else's business. A company can of course have a site under another name; the check is conservative.
What share of new companies have a website in their first weeks?
Around 7% of new companies in our pilot areas had a live, verified website when checked in their first months. The share rises as they age, which is why we re-check.
Does the list contain personal data, and what am I allowed to do with it?
No director names, no dates of birth, no nationalities, no home addresses and no personal email addresses: the list is about companies, not people. That matters for you as well as for them. When an organisation gets personal data from somewhere other than the person, UK GDPR says it has to tell them who has it, why, on what basis and where it came from, within a month or at first contact. A bought list of named directors starts that clock for the buyer. A list of companies never starts it. What you get instead is the registered office laid out for a letter, the company's own website once we have checked it is theirs, and the generic mailbox shown on it (info@, hello@), never a named person's.
So can I email these companies?
Yes, if they are limited companies or LLPs. The ICO treats those as corporate subscribers under PECR, so you may email them without prior consent as long as you do not conceal who you are and you give a valid address to opt out. Sole traders and ordinary partnerships are different, and need consent or the soft opt-in; everything on our list is a limited company or an LLP. Two things are yours to do whatever the list says: stop the moment somebody asks, because the right to object to direct marketing is absolute, and screen numbers against the TPS and CTPS registers before you ring. The ICO fined one company £160,000 in May 2026 for calling registered numbers.
Where does the data come from, and can a company be removed?
The Companies House public register, the Office for National Statistics, the Food Standards Agency, the Environment Agency and police.uk, all under the Open Government Licence, plus each company's own public website, fetched by a crawler that identifies itself and obeys robots.txt. Every row carries its source and the date. Any company can ask to have its contact details, or its whole record, taken out: salenovo.com/remove, honoured within five working days. Our own privacy notice is at salenovo.com/privacy.
Method and accuracy: how the numbers are made. Incorporations from the Companies House public register, mapped to councils with the ONS Postcode Directory; "expected to trade" from the historical outcomes of 2.5 million companies formed in 2022, 2023 and 2024, by formation address and sector; websites verified by fetching the company's name-matching domain and checking it against the company; food premises from the Food Standards Agency's register. All Open Government Licence. Every row in the paid list carries its source and date.
Other uses: Accountants & bookkeepers · Insurance brokers · Hospitality & food-service suppliers · Lenders, brokers & fintech · Commercial property & serviced offices · B2B suppliers: telecoms, payroll, EPOS, merchant services · Councils, LEPs & business improvement districts · Business owners