Be first to businesses that have just started, moved or hit a deadline.
We follow every company in the UK and pick out the ones at a moment that usually means buying: just started, first staff taken on, a public contract won, a new owner or a new accountant, just moved, or accounts due soon. Pick a council, a region or the whole UK, and we send you the list, weekly, or daily for a region or the UK.
Every new company is ranked A to E by how likely it is to last, from dozens of signals on the public register: who set it up and how their other companies did, where it's registered, what it does and what it files in its first weeks. We add what other public records show, from food registers and business listings to its own website, and a way to reach it where we can find one. When we tested the ranking on 20,000 companies it had never seen, 9 in 10 of the ones we ranked highest were still going three years later, against half of all new companies.
Built for accountants, insurers and anyone who sells to businesses. Suppliers who sell to businesses taking on premises get a daily file; advisory practices get the growth list.
Free figures for every council, region and constituency, and research on what the register shows. From public data, with no personal data. Latest research: What Britain starts now (20 October 2026).
One council £29 a month · a whole region £99 · the whole UK £249. Founding prices until 31 December 2026, locked for twelve months (standard £49 / £149 / £349 after). Choose any of them in the box above. Need something else? Custom solutions, priced to fit. Pricing
Measured on 20,000 real companies that our model had never seen, followed for three years, including the ones that closed. How we know
What you get each Monday
Every new company in your council, ranked: the ones most likely to trade at the top, the shells and property vehicles marked, nothing missing. See a real week.
A score you can act on
Every company is banded A to E on how likely it is to become a real trading business, from a model trained on companies whose outcomes are now known. On companies it had never seen, band A went on to trade 67% of the time and band E 15%. How, and how well.
What it actually is
SIC codes are wrong or generic a third of the time. We read the name, codes and website together and give you a plain-English line. We also separate operating businesses from property vehicles, holding companies and shelf companies.
A route that has been checked
The company's own website, fetched and verified as theirs; the generic mailbox on it; the registered food premises with its trading address; and a flag for the ones already registered at an accountancy firm. No director names, no home addresses.
Who it's for
The same weekly data, for one council, a region or the whole UK, answers a different question for each kind of business. Pick yours.
Why fewer leads beats more
Most firms that work Companies House data write to every new company in their area. Put your own numbers in.
£2 is a second-class stamp (91p), paper and envelope (about 25p) and four minutes of someone's time at £15 an hour. A mailing house does it for about 70p a letter, but you still pay for every wasted one.
Based on a held-out test cohort of 10,000 companies incorporated in 2024. A raw list contains 20.8% real, operating businesses not registered at an accountant's address; Salenovo's shortlist (bands A to C, operating businesses, not registered at an accountant's address) is 30% of the list, 46.9% real prospects, and reaches 68% of all the real prospects in the area. Your council's exact figures come with the free two weeks.
And the ones at the top last. 89% of the new companies we ranked highest were still registered three years later. For all new companies it was 49%, and for the ones we ranked lowest 27%. Why a ranked lead is worth more.
The founding 20
Salenovo is new, and the first 20 firms to subscribe get something for that: the founding price of £29 a council locked for twelve months, a named place on this site if they want one, and a direct say in what gets built next. The founding price is open to anyone who joins before 31 December 2026. Pricing and tiers.
Questions we get asked
What do I actually receive?
An email every Monday with the ranked list for your council and a spreadsheet attached. The sample week shows a real one, row by row, with what every column means.
What does it cost?
The Formation Index (weekly numbers and company names for every council) is free. The ranked list with verified contacts is £29 a month per council (founding price, locked for twelve months; £49 standard); two weeks free, cancel any time. Region £99 and UK £249 on the same founding terms. The daily premises file for suppliers is £250 a month for a region or £1,000 for Great Britain, and the weekly growth list for advisory practices £250 a month for a region or £1,000 for the UK. Both are paid monthly, you can stop at any month's end, and the first two weeks are free. Pricing.
Where does the data come from?
Companies House (bulk data and API, Open Government Licence), the ONS Postcode Directory, the Food Standards Agency's premises register, the ICO register of fee payers, public DNS and each company's own public website. Nothing is bought from brokers.
Is there personal data in it?
No more than is on the public register, and less: director names, dates of birth, nationalities and addresses are never collected. You get company-level facts, a score and a generic business mailbox where the company publishes one.
How accurate is the score?
On companies the model has never seen, band A went on to trade 67% of the time and band E 15%; followed for three years, 89% of band A were still on the register against 49% of all new companies. It's a ranking, not a guarantee, which is why we show bands rather than a yes or no. The full method and results.
Is it legal to contact these companies?
Business-to-business email to a limited company or LLP is permitted under PECR without prior consent, provided you say who you are and offer an opt-out. Every row says where the address came from. No director names, no home addresses.
See your own council first.
Tell us which council you cover and we'll send you last week's list, ranked, classified and with contacts, within one working day. Two weeks free, no card.