Fewer, better leads, priced per council
Every source of new-company data starts from the same public register. Salenovo charges for the judgement on top: which of the companies will trade, what they are, and a contact route that has been checked. The public index is free; the ranked list with contacts is £29 a month per council (founding price, locked for twelve months; £49 standard), and the first two weeks cost nothing.
Measured on 20,000 real companies that our model had never seen, followed for three years, including the ones that closed. How we know
Founding prices until 31 December 2026, locked for twelve months from the day you subscribe; standard prices after that are £49 / £149 / £349. Whatever you pay when you join is what you pay for the year.
Free
- The Formation Index for every council, region and postcode area, updated weekly
- The week's company names for any council, from the public register
- A free weekly email for one council, one region or the UK: the numbers and five example companies
- Data downloads (JSON) with attribution
Council
- Every new company in one local authority, weekly: the whole list, ranked A to E so the ones most likely to trade are at the top
- A first sheet of the companies you can reach today: the ones with a website, mailbox, contact page or phone number
- Established companies at a moment that usually means buying, with the reason for your trade: first staff, a public contract won, a new owner, a move away from their accountant's address, new food premises, borrowing against property and more
- For accountants, the companies with accounts due about twelve weeks out, not registered at an accountant's address
- What each one does, entity type, sector, formation channel, has-an-accountant flag
- Verified website, generic business mailbox, a landline or 03 number with where it came from, registered food premises
- Companies re-checked at 7, 14, 28 and 56 days, and again whenever a new lead to its website turns up
- Email digest every Monday, with a spreadsheet attached
Region
- Everything in Council, for every local authority in one region
- One weekly spreadsheet with a council column: filter by council, sector, entity type and signal
- Daily if you'd rather: ask and we'll send it every weekday morning
- Best for hospitality suppliers, lenders and multi-branch firms
UK
- Every incorporation in the UK (15,020 in the week of 19 October to 25 October 2026), scored and classified
- Weekly national file (spreadsheet and CSV), or daily if you ask; an API is on the roadmap, and if you ask we'll build it with you
- Signals updated as they arrive
- For lenders, fintechs, franchisors and data teams
The weekly list or premium data: which is right for you?
All three are built from the same public registers. They differ in which businesses they find, at what moment, and how often they arrive.
The weekly list
For anyone who wants new companies as customers or clients
- Every company newly registered in your area that week, ranked A to E by how likely it is to trade
- The ones you can reach today first: a checked website, mailbox, contact page or landline
- Established companies at a buying moment, with the reason for your trade
- For accountants, the companies with accounts due that aren't at an accountant's address
- Every Monday, by email with a spreadsheet
Premises data Premium
For suppliers who sell to a business at its premises
- Businesses in your region that have just moved in, changed hands or are about to open, whether the company is new or decades old
- Graded for your trade, with the reason for each row and the premises' own phone where there's one
- Telecoms, card terminals, waste, water, fleet, security, pest control, signage, commercial insurance, commercial finance, IT support, cleaning, payroll and HR, staffing, energy efficiency, and health and safety
- Every weekday by 8, or weekly if you'd rather
The growth list Premium
For accountancy practices that sell advisory work
- Established companies that the public record shows are scaling: more staff, rising turnover, a bigger balance sheet, new premises, new investment, a public contract or a new owner
- Graded A to C, each with the reason in one line, and a checked website, mailbox or landline where there's one (about one in five)
- The companies about to need a finance director, a CFO or exit advice
- Weekly on Mondays, or each morning if you ask
If you're a supplier
Choose the weekly list if you want companies at the moment they're formed, before most have premises or staff. Choose premises data if you sell what a business sorts out when it takes on a site, from the phone line and the bins to the finance, the IT, the cleaners, the staff and the fire risk assessment, because it finds the business the week it takes on a site, new company or not, and every weekday rather than once a week.
If you're an accountant
Choose the weekly list to win new companies looking for their first accountant, and the ones with a deadline coming. Choose the growth list if you sell finance director, CFO or advisory work, because it finds established companies at the point they outgrow their bookkeeping, which a new company rarely is.
Both premium files come with the first two weeks free, no card, nothing to cancel, and can be cut to your councils and the trades you want first.
Custom solutions
Need something the tiers don't cover? We build custom solutions around what you sell and where you sell it. Pricing is custom too, quoted for each one.
Why a ranked lead is worth more than a raw one
Half of new companies don't last, and most never trade. Of the 1,178,421 companies formed in the UK at their own address between January 2022 and September 2023, 49% were no longer on the register three years later and only 35% had ever filed trading accounts. That's the Business Survival Index, council by council. A list of every new company is mostly companies that will never trade, and half of it will be gone within three years.
We tested it. We took 20,000 companies formed in 2022 and 2023, ranked them with a model that had never seen them, and followed every one for three years, including the ones that closed. 89% of the new companies we ranked highest were still registered three years later. For all new companies it was 49%, and for the ones we ranked lowest 27%. Over those three years a company we ranked highest spent 27 months trading. The average new company spent 12. That's 2.3 times the value per lead. See the full comparison, and what it's worth to you.
Why 49% here and 51% in the Business Survival Index: this test is a random sample of every company formed in 2022 and 2023, including those registered at formation agents' addresses, which close more often. The index counts companies at their own address only. Both are measured the same way, three years after each company was formed.
Salenovo's score is built on outcomes like these: companies followed from the day they were formed to whether they went on to trade. Tested on companies it had never seen, the top band (A) went on to trade 67% of the time and the bottom band (E) 15% (method and held-out results). So the top of each week's list is the companies most likely to be trading next year and the year after: clients who need their accounts done every year, not a name that's gone by the time you call.
Three ways to start
Decided already? Subscribe in one step.
Try it free
Two weeks, no card. Choose your council, region or the UK below; the first list arrives within one working day. Near the end we ask, once, whether you want to continue.
Start your free two weeksMonthly, set up now
Card on file through Stripe; the first two weeks are still free and nothing is charged until they end. Cancel before then and you pay nothing.
Secure checkout by Stripe. Cancel, change plan, update your card or download invoices any time from your account.
The founding 20
The first 20 firms to subscribe get the founding price locked for twelve months, a named place on this site if they want one, and a direct say in what gets built next: the sectors, signals and formats that matter to them. The founding price is open to anyone who joins before 31 December 2026; after that new customers pay the standard price.
What's in every row
Band (A to E) and score · company name, number and incorporation date · what it does, in one line · entity type (operating business, property vehicle, holding, dormant, non-profit) · sector · formation channel and address type · already-has-an-accountant flag · verified website (and whether the registered number was found on it) · generic business mailbox with its source page · a landline or 03 number with where it came from (a mobile is never copied: where it's the only number, the row links to the company's own page that shows it) · registered food premises with address and hygiene status · re-check dates. See a real week, with definitions.
What you can do with the data
Use it inside your own business. Load it into your CRM or practice software, keep everything you have received, contact the companies, share it with colleagues in the same firm. That's what it's for.
Not for resale or republication. The company-level facts (name, number, date, SIC, registered office) are public-register data under the Open Government Licence and remain free for anyone to use. Salenovo's scores, bands, classifications, verified contact details and premises matches are ours: they may not be sold on, published, or supplied to a third party as a dataset. Agencies acting for a named client can use it for that client.
Personal data. There is none beyond what is on the public register, and less: no director names, dates of birth or home addresses. Generic business mailboxes (info@, hello@, enquiries@) are taken from the company's own public website and carry the page and date they were taken from. Contacting a limited company or LLP by email for business purposes is permitted under PECR; you must say who you are and offer an opt-out, and every row carries the source so that you can.
Questions
What do I receive, exactly?
An email every Monday morning with a spreadsheet attached. It opens on Ready to contact: every company in that week's lists with a website, a mailbox, a contact page or a phone number, this week's new companies first. This week has every new company in your council ranked A to E, the whole list, not a subset, so nothing a raw feed would give you is missing. Something changed has the established companies at a moment that usually means buying, chosen for your trade. Accountancy subscriptions also get Accounts due: each week's batch of the companies in the council whose accounts fall due about twelve weeks out and aren't registered at an accountant's address, with the due date and the registered office, plus the whole three months once when you start. Other trades get a sheet of their own instead, such as premises and cover for insurance brokers. The sample week shows a real one, row by row, with what each column means.
How does the free two weeks work?
Tell us your council and your work email. The first list arrives within one working day, the next on the following Monday. No card is needed to start. Near the end of the two weeks we ask whether you want to continue; if you do, you set up the subscription by card, monthly or yearly, and you can cancel at any time by replying to any email.
How do I pay?
Start now with your email and your council; nothing to pay for two weeks. Near the end of the trial you get a secure Stripe link by email to continue by card, monthly or yearly, and the list keeps coming. Or set it up today from the links above: monthly with the free fortnight still applying, or yearly at ten months' price. Cancel, change plan or update your card any time from your account, or by replying to any email. Invoice payment by bank transfer on request. No VAT is charged at present.
Can I have two councils?
Yes. Each council is £29 a month at the founding price. From four or five councils the regional tier is cheaper.
What if my area has very few companies?
Some councils see fewer than twenty incorporations a week and perhaps five worth contacting. The price is the same, and the free two weeks exist so you can see the numbers first; the public page for every council shows last week's count before you start.
Is there a contract?
No minimum term. Monthly, cancel any time and the lists run to the end of the month you have paid for. Or yearly, at ten months' price: a full refund if you are not satisfied within fourteen days of paying; after that, cancelling stops the renewal and the lists run to the end of the year. The founding price is locked for twelve months for as long as you stay subscribed.
Business-to-business email to a limited company or LLP is permitted under PECR without prior consent, provided you say who you are and offer an opt-out. Every row says where the address came from. No director names, no home addresses.