New business leads for B2B suppliers
How can a B2B supplier reach new companies before they choose their providers? Every new business picks a bank, a card terminal, a phone contract, payroll software and an energy supplier in its first months, and rarely changes them.
Measured on 20,000 real companies that our model had never seen, followed for three years, including the ones that closed. How we know
Salenovo tells you which of the 15,020 companies formed in the UK last week are likely to be real, which are already trading (verified website, registered premises), and what they do, by council, weekly.
What you get
Fewer, better
About 6,209 of last week's 15,020 are expected to trade. Salenovo's ranking puts them at the top; the shells and property vehicles go to the bottom.
Trading now
Among companies formed in the last 8 weeks, 10,421 already have a verified website and 1,925 have registered premises. Those are the ones taking payments and needing a phone line this month.
Filter to your product
EPOS wants hospitality and retail; payroll wants anything with staff; telecoms wants premises. Sector and signal filters do that.
Compliant
Generic business mailboxes from the company's own website; no director names, no home addresses.
What one account is worth
A card terminal, phone contract or payroll account is £30 to £150 a month for years, and new businesses rarely switch once set up. Two accounts a year from one council pay for the list.
For selling at the premises: a daily file
The weekly list is new companies, most without premises yet. For a desk that sells to a business the week it moves in, changes hands or is about to open, there is a daily file instead: the daily premises file for telecoms desks, for card terminals and tills, for fleet suppliers, for security and fire installers, for security services: guarding, keyholding and patrols, for commercial waste, for business water, for commercial finance brokers and lenders, for IT support and managed service providers, for commercial cleaning and facilities, for payroll, HR and pensions providers, for staffing and recruitment agencies, for solar and energy efficiency installers, for health and safety and fire risk consultants, for catering equipment and commercial kitchen suppliers, for office removals and office furniture, for managed print and office equipment, for commercial property agents, for commercial laundry and linen hire, for EV charging installers. Each is the same registers read for that desk, graded, with the reason to ring, a landline or mailbox where one is public, and last week's rows on the page. £250 a month for a region or £1,000 for Great Britain, monthly, stop at any month's end, and the first two weeks are free. The weekly list and premises data side by side.
Why a ranked lead is worth more than a raw one
Half of new companies don't last, and most never trade. Of the 1,178,421 companies formed in the UK at their own address between January 2022 and September 2023, 49% were no longer on the register three years later and only 35% had ever filed trading accounts. That's the Business Survival Index, council by council. A list of every new company is mostly companies that will never trade, and half of it will be gone within three years.
We tested it. We took 20,000 companies formed in 2022 and 2023, ranked them with a model that had never seen them, and followed every one for three years, including the ones that closed. 89% of the new companies we ranked highest were still registered three years later. For all new companies it was 49%, and for the ones we ranked lowest 27%. Over those three years a company we ranked highest spent 27 months trading. The average new company spent 12. That's 2.3 times the value per lead. See the full comparison, and what it's worth to you.
Why 49% here and 51% in the Business Survival Index: this test is a random sample of every company formed in 2022 and 2023, including those registered at formation agents' addresses, which close more often. The index counts companies at their own address only. Both are measured the same way, three years after each company was formed.
Salenovo's score is built on outcomes like these: companies followed from the day they were formed to whether they went on to trade. Tested on companies it had never seen, the top band (A) went on to trade 67% of the time and the bottom band (E) 15% (method and held-out results). So the top of each week's list is the companies most likely to be trading next year and the year after: clients who need their accounts done every year, not a name that's gone by the time you call.
A worked example: Chelmsford
Chelmsford last week: 35 incorporated, 15 expected to trade; over the last 8 weeks, 19 verified websites and 2 registered food premises. See the Chelmsford page, see a real week's list, or compare any area.
Against what you do today
| Raw register dump | Companies House by hand | Salenovo | |
|---|---|---|---|
| What arrives | Every incorporation with director names | Names found by hand | Ranked likely traders with sector, signals and a verified contact route |
| Personal data risk | Director names and sometimes home addresses | Whatever you copy down | None: company-level data only |
| Time per week | Hours sifting | Hours searching | Minutes |
Business-to-business email to a limited company or LLP is permitted under PECR without prior consent, provided you say who you are and offer an opt-out. Every row says where the address came from. No director names, no home addresses.
Your first week
- Monday: the digest arrives, ranked A to E, with sector and the trading signals: verified website, premises, no website yet.
- Filter to what your product needs: hospitality and retail for EPOS, anything with staff for payroll, premises for telecoms.
- Open the website where there's one so the first line of your message names what they do.
- Email the generic mailbox with one product, one price and one sentence on why new businesses choose it.
- Log replies; the same companies are re-checked at 7, 14, 28 and 56 days and come back when a signal appears.
Two short messages that work (an email and a letter) and the one line that matters for your trade are on the templates page.
Questions
When do new companies choose their suppliers?
Mostly in the first one to three months: the business bank account and card acceptance first, then phone and broadband, payroll when the first person is hired, insurance when premises or staff arrive. After that, inertia sets in.
Can I get a daily feed?
The weekly list comes every Monday on every tier. A daily top-band alert and an API are on the roadmap for the regional and national tiers; a founding customer who needs one can ask and we'll build it with them rather than for a queue. Suppliers who sell at the premises can already have a daily file of businesses that have just taken on premises: see above.
Does the list contain personal data, and what am I allowed to do with it?
No director names, no dates of birth, no nationalities, no home addresses and no personal email addresses: the list is about companies, not people. That matters for you as well as for them. When an organisation gets personal data from somewhere other than the person, UK GDPR says it has to tell them who has it, why, on what basis and where it came from, within a month or at first contact. A bought list of named directors starts that clock for the buyer. A list of companies never starts it. What you get instead is the registered office laid out for a letter, the company's own website once we have checked it is theirs, and the generic mailbox shown on it (info@, hello@), never a named person's.
So can I email these companies?
Yes, if they are limited companies or LLPs. The ICO treats those as corporate subscribers under PECR, so you may email them without prior consent as long as you do not conceal who you are and you give a valid address to opt out. Sole traders and ordinary partnerships are different, and need consent or the soft opt-in; everything on our list is a limited company or an LLP. Two things are yours to do whatever the list says: stop the moment somebody asks, because the right to object to direct marketing is absolute, and screen numbers against the TPS and CTPS registers before you ring. The ICO fined one company £160,000 in May 2026 for calling registered numbers.
Where does the data come from, and can a company be removed?
The Companies House public register, the Office for National Statistics, the Food Standards Agency, the Environment Agency and police.uk, all under the Open Government Licence, plus each company's own public website, fetched by a crawler that identifies itself and obeys robots.txt. Every row carries its source and the date. Any company can ask to have its contact details, or its whole record, taken out: salenovo.com/remove, honoured within five working days. Our own privacy notice is at salenovo.com/privacy.
Method and accuracy: how the numbers are made. Incorporations from the Companies House public register, mapped to councils with the ONS Postcode Directory; "expected to trade" from the historical outcomes of 2.5 million companies formed in 2022, 2023 and 2024, by formation address and sector; websites verified by fetching the company's name-matching domain and checking it against the company; food premises from the Food Standards Agency's register. All Open Government Licence. Every row in the paid list carries its source and date.
Other uses: Accountants & bookkeepers · Insurance brokers · Web, design & marketing agencies · Hospitality & food-service suppliers · Lenders, brokers & fintech · Commercial property & serviced offices · Councils, LEPs & business improvement districts · Business owners