New restaurants, cafés and takeaways opening near you
How can a food-service supplier find new restaurants and cafés before they open? When a café, restaurant or takeaway is set up it registers with the council's food-safety team, and that registration is public.
Measured on 20,000 real companies that our model had never seen, followed for three years, including the ones that closed. How we know
Salenovo matches those registrations to newly incorporated companies, so you see new food premises, with the trading address rather than the accountant's, the week they appear. Over the last 8 weeks that was 1,925 across the UK, 2 in Chelmsford.
What you get
The trading address
Food premises registrations carry the address of the kitchen or shop. That's where the delivery goes, and it's usually not the registered office.
Before the first order
A premises awaiting its first inspection hasn't yet chosen its wholesaler, its card terminal, its laundry or its waste contractor. The window is weeks, and you see it open.
What kind of place
Restaurant, takeaway, mobile caterer, pub, hotel, retailer: the council's business type comes with the match, and the company's own website says the rest.
Every council in the UK
The match runs against all 363 local authority registers, refreshed weekly.
What one kitchen is worth
A café or restaurant spends £2,000 to £5,000 a month with its main wholesaler, and the first supplier through the door usually keeps the account. One new kitchen a year pays for the regional list several times over.
Why a ranked lead is worth more than a raw one
Half of new companies don't last, and most never trade. Of the 1,178,421 companies formed in the UK at their own address between January 2022 and September 2023, 49% were no longer on the register three years later and only 35% had ever filed trading accounts. That's the Business Survival Index, council by council. A list of every new company is mostly companies that will never trade, and half of it will be gone within three years.
We tested it. We took 20,000 companies formed in 2022 and 2023, ranked them with a model that had never seen them, and followed every one for three years, including the ones that closed. 89% of the new companies we ranked highest were still registered three years later. For all new companies it was 49%, and for the ones we ranked lowest 27%. Over those three years a company we ranked highest spent 27 months trading. The average new company spent 12. That's 2.3 times the value per lead. See the full comparison, and what it's worth to you.
Why 49% here and 51% in the Business Survival Index: this test is a random sample of every company formed in 2022 and 2023, including those registered at formation agents' addresses, which close more often. The index counts companies at their own address only. Both are measured the same way, three years after each company was formed.
Salenovo's score is built on outcomes like these: companies followed from the day they were formed to whether they went on to trade. Tested on companies it had never seen, the top band (A) went on to trade 67% of the time and the bottom band (E) 15% (method and held-out results). So the top of each week's list is the companies most likely to be trading next year and the year after: clients who need their accounts done every year, not a name that's gone by the time you call.
A worked example: Chelmsford
Chelmsford, the last 8 weeks: 2 new companies matched to a registered food premises, out of 283 incorporated. See the Chelmsford page, see a real week's list, or compare any area.
Against what you do today
| Raw register dump | Companies House by hand | Salenovo | |
|---|---|---|---|
| What arrives | Companies with a hospitality SIC code, many of which never open | Walk the high street; watch for planning notices | Companies matched to a real registered premises, with the address and business type |
| Address | Registered office | What you can see | The premises |
| When you hear | At incorporation, with no idea if it will open | When the sign goes up | When the premises registers with the council, usually before opening |
Business-to-business email to a limited company or LLP is permitted under PECR without prior consent, provided you say who you are and offer an opt-out. Every row says where the address came from. No director names, no home addresses.
Your first week
- Monday: the digest arrives for every council in your region, with new registered food premises marked and the trading address shown.
- Take the premises rows first ('awaiting inspection' means brand new), then the hospitality-sector A and B rows without premises yet.
- Look at the business type from the council register (café, takeaway, restaurant, mobile caterer) and pick the offer to match.
- Write to the premises, not the registered office: an opening-week order at trade price with no minimum, and a rep's mobile number.
- Log replies; companies without premises this week are re-checked and come back to you when the registration appears.
Two short messages that work (an email and a letter) and the one line that matters for your trade are on the templates page.
Questions
How do you know a new company has opened food premises?
Every food business must register with its local authority before trading, and the Food Standards Agency publishes those registrations with the business name, address, type and inspection status. We match them to newly incorporated companies by name and postcode and show the match with its source date.
Is the hygiene rating shown?
Where the premises has been rated, the rating and its date are shown with the date of the FSA extract, as the FSA's terms require. Many new premises show as 'awaiting inspection', which is itself the useful signal: brand new.
Which suppliers use this?
Wholesalers and cash-and-carry, EPOS and card-terminal providers, linen and laundry, waste and grease management, drinks, coffee, recruitment, pest control and cleaning, or anyone whose customer is a new kitchen.
Does the list contain personal data, and what am I allowed to do with it?
No director names, no dates of birth, no nationalities, no home addresses and no personal email addresses: the list is about companies, not people. That matters for you as well as for them. When an organisation gets personal data from somewhere other than the person, UK GDPR says it has to tell them who has it, why, on what basis and where it came from, within a month or at first contact. A bought list of named directors starts that clock for the buyer. A list of companies never starts it. What you get instead is the registered office laid out for a letter, the company's own website once we have checked it is theirs, and the generic mailbox shown on it (info@, hello@), never a named person's.
So can I email these companies?
Yes, if they are limited companies or LLPs. The ICO treats those as corporate subscribers under PECR, so you may email them without prior consent as long as you do not conceal who you are and you give a valid address to opt out. Sole traders and ordinary partnerships are different, and need consent or the soft opt-in; everything on our list is a limited company or an LLP. Two things are yours to do whatever the list says: stop the moment somebody asks, because the right to object to direct marketing is absolute, and screen numbers against the TPS and CTPS registers before you ring. The ICO fined one company £160,000 in May 2026 for calling registered numbers.
Where does the data come from, and can a company be removed?
The Companies House public register, the Office for National Statistics, the Food Standards Agency, the Environment Agency and police.uk, all under the Open Government Licence, plus each company's own public website, fetched by a crawler that identifies itself and obeys robots.txt. Every row carries its source and the date. Any company can ask to have its contact details, or its whole record, taken out: salenovo.com/remove, honoured within five working days. Our own privacy notice is at salenovo.com/privacy.
Method and accuracy: how the numbers are made. Incorporations from the Companies House public register, mapped to councils with the ONS Postcode Directory; "expected to trade" from the historical outcomes of 2.5 million companies formed in 2022, 2023 and 2024, by formation address and sector; websites verified by fetching the company's name-matching domain and checking it against the company; food premises from the Food Standards Agency's register. All Open Government Licence. Every row in the paid list carries its source and date.
For selling at the premises: a daily file
The weekly list is new companies, most without premises yet. For a desk that sells to a business the week it moves in, changes hands or is about to open, there is a daily file instead: the daily premises file for pest control and food safety, for signmakers and shopfitters, for commercial waste, for card terminals and tills. Each is the same registers read for that desk, graded, with the reason to ring, a landline or mailbox where one is public, and last week's rows on the page. £250 a month for a region or £1,000 for Great Britain, monthly, stop at any month's end, and the first two weeks are free. The weekly list and premises data side by side.
Other uses: Accountants & bookkeepers · Insurance brokers · Web, design & marketing agencies · Lenders, brokers & fintech · Commercial property & serviced offices · B2B suppliers: telecoms, payroll, EPOS, merchant services · Councils, LEPs & business improvement districts · Business owners