How do catering equipment suppliers find new commercial kitchens to sell to?
Updated 26 October 2026 · by Matt Vallis, Salenovo · counts from our own daily files, read from public registers
The firms that win most new commercial work reach a business at the moment it has to decide, before it has asked anyone for a quote. A food business registers with its council at least 28 days before it opens, and the cooking line, extraction and refrigeration are specified in the fit-out weeks before that. We see the registration, the licence application and the change of owner. In our daily files from 20 to 26 October 2026, 109 businesses across Great Britain were at that point for a catering equipment desk, 93 of them opening or about to.
Why timing matters for catering equipment suppliers
Food businesses in England, Wales and Northern Ireland have to register with their council at least 28 days before they start trading, and a pub or bar's licence application is on its council's register weeks before it opens, so most kitchen and bar fit-outs are public before the first service. A change of owner at a pub, café or restaurant shows on the same registers, and a new owner usually changes the menu and what's in the kitchen. Work on a catering gas appliance has to be done by a Gas Safe registered engineer under the Gas Safety (Installation and Use) Regulations 1998, a kitchen has to be ventilated under the Workplace (Health, Safety and Welfare) Regulations 1992, and the inspector who sets the hygiene rating scores the physical condition of the premises, its ventilation and facilities included. We read the registers every day, grade each row for a catering equipment desk and tag it with the job it points to.
The usual ways to find new customers, and what each is good for
Referrals and repeat customers
The cheapest work there is, and the most likely to say yes. The catch is that you can't turn the volume up when you need more.
Your own website and Google Business Profile
These bring in businesses already searching for what you do. They're searching for your competitors too, so you're one quote of several.
Trade bodies and accreditation
CESA, the Catering Equipment Suppliers Association, lists its members.
Quote websites
Sites such as Bark pass on requests from businesses ready to buy. You pay to respond, and other suppliers can answer the same request, so the work goes to whoever answers first or cheapest.
Public tenders
Contracts Finder and Find a Tender list public sector contracts and are free to search. The jobs are larger and the paperwork heavier, and the decision takes months.
Bought lists
A list broker sells names in bulk by trade and area. Plenty of names, but no reason to call any of them today, and they go out of date quickly.
The moment a business needs you
Food registers, licence applications, the care regulators, operator licences and the councils' rates lists show the week a business takes on premises, changes hands or is about to open, each dated, if someone reads them every day. That's what we send: a file each weekday of the businesses at that point in your region, graded for your trade. Ring the ones about to open first, then the ones that changed hands. The job column says what you'd offer before you ring, the reason column says why now, and the food businesses just rated 0 to 2 for hygiene are in the file for a repair or a replacement.
What a business at the right moment looks like
The moments at a premises that matter to catering equipment suppliers:
| Coming | A business is about to open: a licence applied for, a unit being fitted out, a new company set up to trade from the address. |
| Just moved in | A business has started at premises that had nobody in them: a new ratepayer, a new food business, a newly registered care home, nursery, surgery or garage. |
| Changed hands | A new operator at premises that were already trading: a pub, shop or care home under new ownership, often keeping the old name on the door. |
Last week in numbers
In the daily files from 20 to 26 October 2026, businesses that took on premises, changed hands or were about to, graded A or B for a catering equipment desk: 109 across Great Britain, 93 of them opening or about to and 16 just moved in or under a new owner. 74 came with a landline to ring. 58% of them could not have been flagged by a service working from Companies House alone: the premises isn't the registered office, or nothing new was on the register.
| Region | Rows graded A or B | Opening or about to | Moved in or new owner | With a landline |
|---|---|---|---|---|
| Yorkshire and The Humber | 18 | 18 | 0 | 12 |
| North West | 15 | 11 | 4 | 12 |
| East Midlands | 14 | 11 | 3 | 10 |
| South East | 14 | 13 | 1 | 12 |
| West Midlands | 12 | 9 | 3 | 7 |
| East of England | 9 | 9 | 0 | 3 |
| Scotland | 9 | 9 | 0 | 5 |
| London | 8 | 5 | 3 | 4 |
| North East | 5 | 4 | 1 | 4 |
| South West | 3 | 2 | 1 | 3 |
| Wales | 2 | 2 | 0 | 2 |
Some of last week's rows for Yorkshire and The Humber, said in words (the file has the name, the address, the number and where each came from):
- A premises licence no alcohol business in Sheffield, not open yet, 24 October. A landline to ring.
- A pub in Leeds, not open yet, 22 October. A landline to ring. A mailbox.
- A restaurant or cafe in North Yorkshire, opening or just opened, 25 October. A landline to ring.
- A takeaway in Leeds, opening or just opened, 23 October. A line at the premises, which may be the last occupier’s.
- A restaurant, bar or café business in Leeds, opening or just opened, 21 October. A landline to ring. A mailbox.
Counted from the daily files dated 20 to 26 October 2026, the seven days to the latest file, as they were read on 26 October 2026. Each event is counted once, on the first file it reached.
What we send
A file by 8am every weekday with the businesses in your region at one of those moments, graded so your team rings the best first, each row saying what happened, when, what kind of business it is and a way to reach it where one is public. £250 a month for a region, or £1,000 for Great Britain, monthly, and you can stop at any month's end. The first two weeks are free.
Questions people also ask
Is it only restaurants and takeaways?
They come first, because of the food register. Pubs and bars come through the licensing registers, care homes and nurseries through the care regulators, new schools through the Department for Education, and food shops with chilled stock through the food register too. Every other business taking on premises is in the file lower down, marked to ask first.
Is it legal to email a business we haven't dealt with?
A limited company or an LLP can be emailed without its prior consent under PECR, as long as you say who you are and give a way to opt out. Sole traders and partnerships are treated as individuals, so the rules are stricter. Screen phone numbers against the TPS and CTPS before you ring.
What does it cost?
£250 a month for a region, or £1,000 a month for the whole of Great Britain, monthly, and you can stop at any month's end. The first two weeks are free.